Last year was an important stepping stone for Hermès with L'Heure de la Lune which definitely put the brand in the league of the big player in terms of high-end watchmaking. This timepiece came in two versions, both limited to 100 pieces and they are now adding very limited edition versions with some extremely rare lunar and martian meteorite dials.

We're returning for some proper UNBOXING, but this time we have a little surprise as we will develop with our good friend Peter Speake on the characteristics of the very clever Spring Drive movement.

The timepiece featured in this video is the limited edition to 700 pieces of the Professional Diver's 600M in which is encased the very latest version of this movement called the Calibre 9AR5. It's thinner, holds more power reserve and is more accurate, as simple as that and is part of the brand's 60th Anniversary series of new watches.

In today's video we meet with the enthusiastic Xavier de Roquemaurel, CEO of Czapek, who speak with us about the brand's new timepiece, the Abyss.

After the success of their subscription campaign, Terre Adélie who was the first model of Czapek new collection called Antarctique. The brand comes with a new Special Edition with the Abyss which is limited to 10 timepieces.

Today we are talking with Bulgari’s CEO Jean-Christophe Babin on the latest timepieces introduced by the brand, including yet another record for the thinnest automatic tourbillon chronograph in the Octo collection, but also a new Gerald Genta bi-retrograde watch, as well as the re-introduction of the Aluminium collection. This last one being a pretty smart move and will make the brand available to a much wider consumer group.

We continue our report on the Geneva Watch Days, today meeting with Tim Sayler, Chief Marketing Officer of Breitling. He goes over the brand's vision and the latest watches in their "Professional" section with the Endurance Pro.

Though we haven't yet published all our individual video reports on what just happened in Geneva, here you go with our latest edition of PRIMETIME with a recap of the event and our view on its successful format.

I sincerely believe that it sets the premises of what the future of what we should experience in the future; a mix of decentralised organisation, cool and informal atmosphere and no need of going too crazy when you want to showcase your new products!

Always a pleasure to discover a new De Bethune timepiece especially when it is presented to us by our good friend and creator Dennis Flageollet who explains the intricacy of this new DB28.

The addition of this delicate blue transparent sapphire arch does indeed bring something original to this watch featuring their famous tourbillon movement, but it was hard to achieve!

During the Geneva Watch Days, we got to meet MB&F and L'Epée's new creative take with yet another super original table clock called TriPod.

Time is displayed on two horizontal concentric dials turning on themselves in 36 hours, but the most intriguing feature lies on the fact that you actually read the time by looking through three glass balls.

Today we will show you another type of this form of Art with the presentation of Reuge seen during the Geneva Watch Days.

Their core business over the last 150 years has been producing music boxes and when said like this, I can totally imagine what is going through your minds, but in fact there are a lot of parallels between watchmaking and what Reuge is doing.

In today's video we had the pleasure to chat with Edouard Meylan, H. Moser CEO at the new Geneva based watch event, Geneva Watch Days.

He presents the brand's new timepiece the Streamliner Centre Seconds, which is the second timepiece in the Streamliner collection that H. Moser launched back in January with the Streamliner Chronographe Flyback Automatique.

In today's video, we will have a small recap of the current situation regarding the evolution of watch shows after the downfall of Baselworld and the fantastic opportunity of laying everything back on the table.

We are only a few days away from the first watchmaking related event of the year as the Geneva Watch Days regrouping approximately 15 brands will start tomorrow.

In today's video we had the pleasure and privileged to get our hands on the Balancier S, the latest timepiece by Greubel Forsey.

This new timepiece follows the footsteps of the GMT Sport introduced last year with a very original shaped titanium case, but now coming with the 30 degree inclined balance wheel seen first on their Signature model.

It’s not every day that you are going to see a tourbillon automatic minute repeater, furthermore water-resistant and that’s precisely the program reserved for us by Roger Dubuis with the presentation of a unique timepiece called the Excalibur Diabolus in Machina. And the reason for this intriguing name lies precisely in the notes chosen when the chiming mechanism is set in function.

n today’s video we compare two different approaches illustrating the constant force mechanism and we not only do so with our good friend Peter Speake but with two great timepieces coming from Ferdinand Berthoud and the second one from Arnold & Son. Peter comes back on what is constant force and details with us how it has been expressed differently on these two timepieces.

We had the pleasure of meeting in Geneva our good friend Christian Selmoni of Vacheron Constantin who talked to us about the main new timepiece presented by the historic brand with the introduction of a very well executed skeletonized version of the Overseas Extra-thin Perpetual Calendar.. This one comes in a classy 41.5mm rose gold case and matching bracelet, a bracelet you can now also find on the blue dialled version introduced last year.

Today we are extremely excited to present "Anywhere" a timepiece created by young brand Krayon with the brand's own patented complication giving the exact sunrise and sunset time for your chosen location, marking the crossing between day and night.

We are happy to share with you the evolution of a fine timepiece first seen last year, but one that needed some kind of re-tweak in order to enhance it to the level it deserved.

This watch now comes with a semi-opened dial and the indexes really stand out, giving more of a sense of three-dimension and it actually modernises it radically.

Today, we are coming with a new video in our Unboxing series and for this one we have the pleasure of discovering the winner of the Mechanical Exception Watch Prize at the 2019 GPHG (Grand Prix d'Horlogerie de Genève) The GNS 1.2 by Genus.

In today’s video we had the great opportunity of visiting the pretty surprising workshop of Laurent Jolliet, the last chain maker still in business here in Switzerland, crafting bracelets by hand and we got to find out how Milanese bracelets were made. There is unfortunately a lot at stake, since this craft is no longer being taught an unfortunately we could well lose this expertise if no one takes over.

As the consumer behavior and the industry is being hit by major shake-ups as an effect of Covid-19, this is a seminal PRIMETIME edition. The double digit number we all marked with a red pen in our horological calendar for April was -82%. When the world pulled the OFF-switch for Swiss watch exports marking serious repercussions for the industry, we consider how much the Horological ecosystem is susceptible to damage.