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PRIMETIME Elisabeth Isakova PRIMETIME Elisabeth Isakova

PRIMETIME March 2025

Welcome on PRIMETIME Watchmaking in the News. We're back to our "no guest" classical version for this edition, but nonetheless, with plenty of stories to share and watches to talk about.

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General News Elisabeth Isakova General News Elisabeth Isakova

Latest Business News & State of The Watch Market

The Eighth Annual Swiss Watches report by Morgan Stanley and LuxeConsuilt is here. We invited Oliver Müller to break down the key events of the past 12 months and explore what’s next based on current watch market trends. Our longest video ever—but we simply couldn't leave out this vital insight!

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General News Elisabeth Isakova General News Elisabeth Isakova

MB&F

For the 20th anniversary of the creative brand founded by Max Busser, it came up with two new "longhorn" versions of two of its iconic models. Learn all about the new models in this video.

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Elisabeth Isakova Elisabeth Isakova

Meet The Legendary Casemaker: Jean-Pierre Hagmann!

When it comes to watches, this guy holds his own place in the pantheon of horological gods, alongside names like Gérald Genta, Philippe Dufour, and others. While he may not always be in the media spotlight, you have undoubtedly encountered his work.

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General News Elisabeth Isakova General News Elisabeth Isakova

HERMÈS ARCEAU DUC ATTELÉ

First presented at the Watches & Wonders in spring 2024, this watch has caught our attention because of its distinctive equestrian features and the fantastic sound of its minute repeater sealed in a 43mm titanium case.

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General News Elisabeth Isakova General News Elisabeth Isakova

SSC: 100 Years of Chronometrical Improvement

The Swiss Chronometry Society (SSC) was established in Geneva in 1924 as part of the centenary celebrations for the Geneva Watchmaking School. In 2024, the Geneva region took over the chairmanship of the SSC for the next three years and is celebrating its 100th anniversary.

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