We never thought we would see an actual working replica of any car engine in a watch, but when on top of it it’s the mythical W16 engine from Bugatti, well this takes it to the very next level!!! Enjoy & Viva Watchmaking

In today's video, we present you in detail a new Audemars Piguet timepiece we didn’t really expect, the [Re]Master 01, a very nice watch limited to 500 pieces digging into the heritage of the brand from the Vallée de Joux. This watch is flyback chronograph coming in a very original bi-toned steel and gold case and is much more than a replica of the historical piece form 1943.

Today we go over the new MB&F HM10 Bulldog, a timepiece belonging to the Horological Machine family of watches, meaning slightly more audacious type of time telling machines.

We knew we would be in for a surprising design and the HM10 Bulldog stands firm to this principle. It’s for sure unique but at the same time it takes back some design elements and other features seen on other MB&F watches, there are some common genes shared that we describe in this video.

This is a very special moment for all of us and therefore a special PRIMETIME-ISH content today.

We’ve been talking about the impact of this Covid-19 situation since January, but it’s only now that we are all seriously and concretely affected by this crisis, something most Asian countries have been facing since almost two months, but for some naive reasons in the western world we thought it wouldn’t really hurt us that much, some totally minimising the gravity and the consequences of what was an unfortunate and predictable evolution.

Today, we are in for a new episode in our UNBOXING series, and we'll do so with a piece that is really dear to us, the Legacy Machine Perpetual by MB&F.

It is not a new watch per se as it was introduced in 2015, but this new version comes in a yellow gold case with a blue electric sub-dial and limited to 25 pieces.

We know that we've been talking quite a lot about Perpetual Calendar recently, but since we had the opportunity we really wanted to make the full demonstration of how this watch is set because it is unbelievably easy and quick to do.

Enjoy and viva watchmaking!

In today’s PRIMETIME, we naturally come back on the big news of the recent days with the cancellation of the two big watch shows; Watches & Wonders (ex-SIHH) and Baselworld. The situation reached a point where these decisions were simply inevitable but what impact will have on the industry, not only the brand side but also on the supplier side. This remains to be seen, but we know for sure that it will leave some serious damage especially for those who were already struggling, probably accelerating the fate of a few unfortunately.

We have a very special announcement today and I am very pleased to share it with you before anybody else. I have indeed decided that we will propose vintage watches for sale on our website and we will do so for two reasons. The first one is obviously to help us finance our video activity, but very importantly it is also to give the opportunity for some of you to “get into” some watch purchasing at a reasonable cost and this with some fun and interesting pieces.

We will show you in real-time the actual date indication passage of this once-in-4-years event and we’ll do so with nothing less than some pretty sweet timepieces, a special firework just for you : Greubel Forsey QP à Equation, MB&F Legacy Perpetual, the recently released yellow gold version, Vacheron Constantin Patrimony 14-days Tourbillon Perpetual Calendar, Bovet Fleurier Grandes Complication Virtuoso III Perpetual Calendar. A. Lange & Soehne Saxonia Perpetual and finally the Jaquet Droz Eclipse Perpetual Calendar.

In today's video, we are talking with industry specialists Thomas Baillod and Thierry Huron about the creation of a new tool called the Watch Distributors Directory. The main objective of this tool is to facilitate communication and commerce opportunities between distributors around the world and watch producers, something which may sound simple, but had never been done and is very much needed as they believe as much as we do that we are stronger together.

In this episode, we will be talking modified Rolexes, and we know that some of you guys are not really into these kinds of things, and there is the clan of “you can’t touch this” vs those a bit more open on the idea.

Les Artisans de Genève, don’t sell watches, but a customization service, meaning that as a client you’re the one providing the watch which will be customized and this following your own criteria; style, colors, mechanical demands and more.

In today’s video, we are bringing you to Paris in a very fashionable way as we had the chance and opportunity to attend a fashion show during the Parisian Fashion Week as Maurice Lacroix used it as a backdrop to introduce new ladies timepieces.

Today, we have quite a special video to share with you as we had the great privilege of following the full restoration carried on an original Ferdinand Berthoud Marine Chronometer, a timekeeping device of historical significance.

The current economic climate for watchmaking is already quite complicated but the recent coronavirus outbreak will naturally have severe consequences as the industry has become so dependent on Chinese consumers in the last few years. Find out more about our opinion on the matter.

Hello and we are delighted to announce the new dates of our various travel opportunities in serious watchmaking territory during 2020. But we also listened to some of your requests and on top of the full 5-day experience, we are now proposing a shorter 3-day version.

If you ever wondered how could a pistol-shaped table clock fully loaded with 2,500 diamonds could look like, then you have to see this!

Not only have Armin Strom come up with a new collection with revised design codes, but they are also introducing a significant development when it comes to storing and liberating energy. Discover more!

You know we love doing those walkthrough videos and that's the main reason why we are delighted to share today with you this visit of our good neighbour Akrivia in the old town of Geneva.

In today's video report we are talking with industry specialist Thomas Baillod about the state of distribution in watchmaking and how technology and outside the box thinking can impact its evolution.

In this video report, we come back on the latest release by Omega with the first steel Speedmaster in which you will find the mythical 321 calibre, the one chose by NASA for its space flights of the 1960’s, including naturally the Apollo moon missions.

Like many brands, H. Moser is also keen in having a successful steel sports watch in its collection and this is what they are trying to achieve with the launch of Streamliner Flyback Chonograph, a cushion-shaped watch in which is encased a new version of the fantastic Agengraphe movement.