We had the pleasure of having Julien Tornare, CEO of Zenith Watches, who dropped by our Geneva Club to talk to us about two new timepieces introduced by the brand of Le Locle. The first one is the Chronomaster Revival Shadow, a very cool watch housing the famous El Primero mouvement in black sandblasted 37mm case made out of titanium with black and grey dial and sub-dials.

In this third and final episode, you will discover what it takes to make a hairspring and balance wheel by hand, mixing traditional know-how with the knowledge of today, before the final assembly of this amazing timepiece. And very importantly the emotion shared by the team after the watch's first tick-tocking!

And here we go for the second part of our documentary approach following the making of Greubel Forsey's Hand Made 1 timepiece. In this video you will see more in details how some of the key components of this watch have been developed and manufactured by hand, such as screws, hands, case and the tools used to achieve this.

We are extremely happy to share with you a behind the scene journey into the making of Grebeul Forsey's Hand Made 1 timepiece. This project not only pays tribute to the very origin of mechanical watchmaking when the hand was the most precious tool used, but also achieving a spectacular end result in terms of performance and level of precision corresponding to today's standards.

Meet Robert Greubel and Stephen Forsey, founders of the brand, and all the team behind this amazing project, discover their motivation, the challenges encountered and the solutions found.

In today's video, we present you the latest timepiece in Roger Dubuis' Excalibur Collection, the Excalibur Twofold. It features the brands characteristic double flying tourbillon and introduces three pretty cool innovations: a white composite material never used in haute horlogerie before called Mineral Composite Fiber (MCF), luminescent angles on the mouvement’s bridges thanks to a specific use of superluminova as well as a luminescent strap.

Here is another video with our good friend Suzanne Wong, Editor-in-Chief of Worldtempus, presenting you the new watches that were supposed to be presented during the two main watch shows of Baselworld and SIHH / Watches & Wonder. Today we focus on Ulysse Nardin lastest releases, two new Freak X models called Ice and Magma

In the current context, we are unboxing today a rather playful timepiece with the Fastback GT Drift Elise by young brand Gorilla. This watch displays time with a cool satellite mechanism, something seen before naturally, but not necessarily at this price point. Though the movement is a pretty standard ETA 2824-2, the satellite module has been specifically developed for this watch by Vaucher, a pretty serious player when it comes to movement development and manufacturing.

In today’s PRIMETIME we will go over some other newsworthy stories of the industry. Naturally this includes a follow up on the Baselworld situation because as predicted it didn’t take long for the LVMH brands, Hublot, TAG Heuer, Bulgari and Zenith to announce their departure from the show.

We will also discuss new product launches as activity is slowly starting again here in Switzerland, but very gently as we don’t want to simply cover these new watches without seeing them in the flesh, proving again the necessity of these physical shows.

Today we focus on some of really nice new timepieces introduced by De Bethune, a trilogy of DB28 to celebrate the 10th anniversary of the collection, with three extra-thin models, including one tourbillon version.

The French language has its logic of its own, meaning a very questionable one and we are used to hearing sometimes pretty amusing interpretation of our favourite watch brand names. Just a few days before our local lockdown we went on the streets of Geneva to check this out and with this video hopefully come up with a simple and fun way of hearing how this is properly said!

Feels good to see these images of plenty of people on the streets and though it's only a few weeks back, this seems almost like an eternity.

This is the first video of what we hope to be a long series with our good friend Suzanne Wong, Editor-in-Chief of Worldtempus, and we will cover as much as possible the new watches that were supposed to be presented during the two main watch shows of Baselworld and SIHH / Watches & Wonder.

Today we focus on some of these new timepieces introduced by De Bethune and we already know that there will be more from them, but already a good start with new versions of the DB25 Starry Varius as well as a DB28 Kind of Blue.

Ok maybe "checkmate" is a bit harsh at this stage but seriously what else could happen as Patek Philippe, Rolex, Tudor, Chopard and Chanel decided to pull out of Baselworld and will most certainly drain a few other major players in their footsteps. And all this to create a new show in Geneva, which will occur at the same dates as Watches & Wonder in April of 2021 and this represents a life saver for what was known as the SIHH.

In today’s PRIMETIME we go over the latest newsworthy stories of the industry and as you can expect there are a few less product launches than what we are generally accustomed to, but this doesn't mean that there aren't any interesting developments linked with the current situation.

We never thought we would see an actual working replica of any car engine in a watch, but when on top of it it’s the mythical W16 engine from Bugatti, well this takes it to the very next level!!! Enjoy & Viva Watchmaking

In today's video, we present you in detail a new Audemars Piguet timepiece we didn’t really expect, the [Re]Master 01, a very nice watch limited to 500 pieces digging into the heritage of the brand from the Vallée de Joux. This watch is flyback chronograph coming in a very original bi-toned steel and gold case and is much more than a replica of the historical piece form 1943.

Today we go over the new MB&F HM10 Bulldog, a timepiece belonging to the Horological Machine family of watches, meaning slightly more audacious type of time telling machines.

We knew we would be in for a surprising design and the HM10 Bulldog stands firm to this principle. It’s for sure unique but at the same time it takes back some design elements and other features seen on other MB&F watches, there are some common genes shared that we describe in this video.

This is a very special moment for all of us and therefore a special PRIMETIME-ISH content today.

We’ve been talking about the impact of this Covid-19 situation since January, but it’s only now that we are all seriously and concretely affected by this crisis, something most Asian countries have been facing since almost two months, but for some naive reasons in the western world we thought it wouldn’t really hurt us that much, some totally minimising the gravity and the consequences of what was an unfortunate and predictable evolution.

Today, we are in for a new episode in our UNBOXING series, and we'll do so with a piece that is really dear to us, the Legacy Machine Perpetual by MB&F.

It is not a new watch per se as it was introduced in 2015, but this new version comes in a yellow gold case with a blue electric sub-dial and limited to 25 pieces.

We know that we've been talking quite a lot about Perpetual Calendar recently, but since we had the opportunity we really wanted to make the full demonstration of how this watch is set because it is unbelievably easy and quick to do.

Enjoy and viva watchmaking!

In today’s PRIMETIME, we naturally come back on the big news of the recent days with the cancellation of the two big watch shows; Watches & Wonders (ex-SIHH) and Baselworld. The situation reached a point where these decisions were simply inevitable but what impact will have on the industry, not only the brand side but also on the supplier side. This remains to be seen, but we know for sure that it will leave some serious damage especially for those who were already struggling, probably accelerating the fate of a few unfortunately.

We have a very special announcement today and I am very pleased to share it with you before anybody else. I have indeed decided that we will propose vintage watches for sale on our website and we will do so for two reasons. The first one is obviously to help us finance our video activity, but very importantly it is also to give the opportunity for some of you to “get into” some watch purchasing at a reasonable cost and this with some fun and interesting pieces.