For this edition of PRIMETIME, we’ve decided to refresh the format while retaining the same engaging and newsworthy content.

The nice and the less nice stories of 2023…

We continue our report on the Geneva Watch Days, today meeting with Tim Sayler, Chief Marketing Officer of Breitling. He goes over the brand's vision and the latest watches in their "Professional" section with the Endurance Pro.

In today’s PRIMETIME we go over the latest newsworthy stories of the industry and as you can expect there are a few less product launches than what we are generally accustomed to, but this doesn't mean that there aren't any interesting developments linked with the current situation.