Always a pleasure to get our hands on some pretty exceptional timepieces as we have the chance of collaborating with the team of Phillips when it comes to the main lots put on sale during the Geneva auction.

So obviously there are the usual suspects when it comes to Patek Philippe and Rolex, but we have more, in particular an amazing and crazy looking clock (can't really say it's a table clock) developed and manufactured by Swiss specialist La Vallée.

This last one is seriously on of the most amazing time telling object we have seen in years, really totally original and we are happy to share this with you.

And off we go for a new edition of PRIMETIME as we come back on some very recent product launches from URWERK, Audemars Piguet, Richard Mille, Breguet and Omega.

But of course we also had to talk about some business news in this very tough environment for brands and even more so for the many suppliers of the industry.

And the biggest news for our good patrons is that we are finally going to a private live session with you guys where you will be able to ask whatever you want!!!

What a historic crazy moment we just lived with the shattering record just set for a wrist watch: 31 Million Swiss Francs for the one and only steel Grand Master Chime from Patek Philippe. A record sending a clear message that Patek is in a league of their own and nothing, absolutely nothing comes close to it!!