DERESTRICTED HOROLOGY by Sylvain Berneron

How a collection of things that should not work became a Grail Watch

With his philosophy of long-term planning, Sylvain Berneron is changing the approach to creating a watch brand.

Trained in industrial design Sylvain Berneron started his career designing exceptional models for BMW, Ducati and MV Agusta. In 2014 he stepped onto the path of watch designing (apparently inspired by WatchesTV videos).

Fast forward a few years, he's a Chief Product Officer at Breitling, an Academy Member of the GPHG, and launched his own brand with the first model "Mirage" already sold out until 2030.

Watch the full video to learn why this fantastic Dali-ish timepiece shouldn't have existed, and what the Berneron brand plans for the future.

Would you like to get “Mirage” for your collection?