Parmigiani Starting its New Chapter

Watches & Wonders 2022

We went to meet Guido Terreni, new CEO of Parmigani Fleurier, today mostly called "PF" was able to make a tremendous job and launch the brand into a very interesting evolution in a very short time, having started as CEO only a year ago.

A big and we think smart change was to introduce a new way of display the brand's name on the dial going from fully written name to the two initials "PF" instead. This makes pronouncing its name a lot easier for our foreign friends.

Another interesting addition was the integration of platinum bezels for parts of the steel collection which is to say the least quite a rare combination.

Some of their rotors have also gotten a fresh new look featuring the "PF" logo on a sapphire crystal something also quite unique.

Speaking about novelties, one we have seen is an interesting complication, allowing you to have a second hour hand for a different timezone with a "split button" as on a rattrapante in order to bring back both hour hands together in one push.

This new Italian flair can even be seen on new bracelets suiting your wrist as a made-to-mesure suite. Guido Terreni is surely doing his best bring back the beautiful brand on the right track and we obviously wish him plenty of success.

Enjoy our video and Viva Watchmaking!