For a brand known for classical timepieces, it's always a hard exercice to try to reinvent oneself with a more modern and sportier watch without loosing out on what precisely makes you what you are. This is an exercise that Urban Jurgensen carried out and after a few years of development, they introduced the new Jürgensen One collection, which marks a distinctive take on their previous collection. Find out more what is behind this with Soren Petersen, CEO of the brand, an interesting character!

Enjoy!