Urban Jürgensen Introduces the Jürgensen One at Baselworld 2019

For a brand known for classical timepieces, it's always a hard exercice to try to reinvent oneself with a more modern and sportier watch without loosing out on what precisely makes you what you are. This is an exercise that Urban Jurgensen carried out and after a few years of development, they introduced the new Jürgensen One collection, which marks a distinctive take on their previous collection. Find out more what is behind this with Soren Petersen, CEO of the brand, an interesting character!

Enjoy!

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Carl F. Bucherer New Watches at Baselworld 2019

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Swiss Creative Lab - A Side Show of Baselworld