TAG Heuer Pushes Its “Avant Garde” Dimension at Baselworld 2016
Since Jean-Claude Biver took the direction of TAG Heuer, he’s been pushing the brand in new directions, especially emphasising the "accessible luxury" dimension with new products more aggressively priced. And what better exemple then the Carrera Heuer-02T introduced just before Baselworld, a flying tourbillon watch priced at 15’000.- Swiss Francs.
Jean-Claude Biver talked to us about this strategy and the role of the Carrera Connected watch, as well as their new presence in Formula 1 where the Red Bull team is now powered by TAG Heuer!!!
