The brand has welcomed a group of about nine tourists for a visit of the headquarter and production facilities in La Chaux-de-Fonds every week for about a year now. Anyone can participate as the tourism office of the canton of Neuchâtel manages the tours independently. Until now, Corum is the only brand to collaborate so closely with a public institution in order to reveal in situ how high-end watches are made. The project is appreciated, and there are more requests to visit than available slots. We followed a group during a visit and were impressed by the professionalism of the project. It was conceived with a company specialized in museology, and the guide, who works at the tourism office, was especially trained by Corum in order to provide the most precise information without revealing secrets!