Corum: Come And Visit Us!

The brand has welcomed a group of about nine tourists for a visit of the headquarter and production facilities in La Chaux-de-Fonds every week for about a year now. Anyone can participate as the tourism office of the canton of Neuchâtel manages the tours independently. Until now, Corum is the only brand to collaborate so closely with a public institution in order to reveal in situ how high-end watches are made. The project is appreciated, and there are more requests to visit than available slots. We followed a group during a visit and were impressed by the professionalism of the project. It was conceived with a company specialized in museology, and the guide, who works at the tourism office, was especially trained by Corum in order to provide the most precise information without revealing secrets!

Previous
Previous

The Rebirth of the Contograf by Eberhard & Co.

Next
Next

Blancpain’s Involvment In Motor Racing With Lamborghini