Parmigiani Fleurier loves the Montreux Jazz Festival

The fight is hard among the brands to get the best exposure in terms of advertising. Parmigiani Fleurier of course is present in magazines and other supports but the brand is also one of the first partners of the Montreux Jazz Festival held in Switzerland. This festival is now 48 years old and one of the most exclusive and qualitative all over the world. Listen why it is worth to go with a smart event for a watchmaking brand.