TAG Heuer and the 34th America’s Cup

Arts & Crafts
Written By Marc Andre Deschoux

Interview in San Francisco with Stéphane Linder, CEO of TAG Heuer, during the first races of the 34th America's Cup; what are the parallels between this world of extreme sailing and watchmaking, what is the brand looking with the partnership with Oracle Team USA, the Defender, and what are the synergies in terms of product development.

Marc Andre Deschoux https://watchestv.com
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