An example of how brands cater to the woman market

As we mentioned in a previous editorial, the woman market is still quite untapped and brands are looking into different ways to develop this. A  smart example of this is with Parmigiani Fleurier's Woman of Exception concept where the idea is not to simply use a glamourous ambassador, but women that have actually achieved something in their lives. Find out more in this video report with Jean-Marc Jacot, CEO of the brand.