For our end-of-the-year Primetime, Watchmaking in the News show, we invited a special guest to discuss the key events of the past 12 months that are likely to shape the watch-loving world in 2025.

Oliver Müller, a well-known expert in the horological business and co-author of the annual report on the state of the watchmaking industry, shared his insights on the current state of the market and offered forecasts on key trends. These include the performance of established brands (a must-watch if you’re planning to launch your own brand), hype-driven models, and the fastest-growing communities.

Yes, the market is experiencing a downturn, but a reality check reveals that the situation is not as dire as it might seem.