Watches & Wonders 2023

Charles Zuber is a young and very inspiring brand of high-end jewelry watches. The launch of the new name was made last year during the Abu Dhabi Watch Show and now it's time for Geneva to hear about the realm of "daring creativity for the nonconformist elite".

Surprisingly enough, the roots of the brand are 100% Swiss-made. The name comes from Karl Zuber, later known as Charles Zuber, who was a visionary Swiss jewelry designer born in the town of Kriens in 1932. It's one of a few cities in Switzerland where the tradition of a European masked Carnival is still alive and cherished by the population.

Charles Zuber, however, is here to be a disruptor of traditions. They seek to cater to the nonconformist elite, those who want to stand out from the crowd and declare a statement of individualism. 

The sleek and functional design reminds of the images of the future from the 1970s and 1980s, and the realm of Blade Runner. The shape of the case is simple, yet looks sharp on the wrist. It's not too bulky, despite the size of 42mm for the automatic movement with a decentralized micro-rotor. And if you're looking for something smaller, the 36 mm model would be with a quartz movement.