Madonna of the Swiss Watchmaking

When talking about Madonna and her music, there are only two emotions that come along, either you love it or hate it. In the realm of Swiss independent watchmaking, Artya can totally relate.  

Emerging with a "love it or hate it" concept, Artya initially gained recognition for its diverse range of watches featuring multiple designs, spanning from classic to bold and even avant-garde. Over time, Artya has cultivated its distinct identity encapsulated in the recently presented innovative Purity tourbillon movement, housed in a sapphire case that showcases captivating colour transformations.   

You might've seen Artya's unique Swiss-made timepieces presented this year for Only Watch and GPHG, and now you can enjoy the story behind the independent brand and Purity concept from its creative founder Yvan Arpa.