Main Swiss Watch Industry and Market Trends in 2023 - 2024

In this interview with Deloitte, we continue to monitor the latest trends in the Swiss watch market for 2023 and provide a preview for 2024.

Deloitte's most recent report, published on October 12th, gives a comprehensive analysis of the current dynamics influencing the industry, including the impact of sustainability, the political environment, and evolving consumer preferences.

While 2023 is going to be another record-breaking year for Swiss watchmaking, signs of a potential recession have emerged due to the sluggish opening of the Chinese market and persistent supply chain issues.

There is a notable shift towards sustainable watchmaking, however, it has not yet become a decisive factor for customers when choosing their timepieces.

Finally, it appears that India is likely to become the primary focus for Swiss watch exports in the forthcoming years. Watch the complete interview and let us know if you noticed other persisting trends this year.

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