Welcome back to Watches TV and on our exciting journey through the Geneva Watch Days, edition of the year 2022. In this video we decided to talk to Benjamin Arabov, young and ambitious new CEO of Jacob & Co.

Last year when we was taking over his new position, his goal was to move the company into the digital age and continue the growth of the brand globally. Is he heading to the right direction?

Was the expansion plan successfully activated? And what to expect from the brand in the next 5 years?

Arabov answered all our questions and showed us some new timepieces that Jacob & Co presented at the Geneva Watch Days.

One of the models is dedicated to the new digital era and is really not to miss!