Geneva Watch Week 2022

We had the pleasure to interview Nicolas Freudiger, Co-founder of ID GENEVE, while the brand was present at Time to Watches. Always interesting to speak to a young entrepreneur full of ideas.

ID GENEVE is now on the market since two years and as they mention on their dials they are "CIRCULAR SWISS MADE" and just came out with a new watch, in what they call solar steel and a compostable strap.

With other words the steel that already comes from 100% recycled steel is produced with solar energy, and the strap once used will, while composting, create energy and at the end compost that will hopefully make grew some beautiful flowers.

As you see ID GENEVE is very sensitive on all this green aspect and a serious player in that field in our industry.

We wish all the best to that young brand which is clearly in an important segment in our today's world. We let you enjoy our video and… VIVA WATCHMAKING