Geneva Watch Week 2022

We had the pleasure of meeting Marco Borraccino CEO of Singer Reimagined at the exhibition in Barton 7 in Geneva who showed us some novelties.

As you might know, this brand is now composed of two collections, the Track 1 and the Flytrack.

Let's start with the Track 1. A very interesting chronograph which is placed exactly in the centre of the dial, unique in the field.

Normal time, hours and minutes are placed we can say on a ring on the exterior of the dial. It's also probably the unique chronograph having the ability to clearly measure times until 59 hours, 59 minutes and 59 seconds.

Yes, this is what happens when you have three counters that all go up to 60 units. Since its beginning, the Track 1 is always equipped with an automatic winding but since the rotor is between the movement and dial nothing can be seen through the crystal case back.

That has now somehow changed with a new Track 1 launched at this event with a skeleton dial where we can see the rotor appear through the openings of the dial.

The other collection interesting to be seen is the Flytrack a kind of simplified track 1 with just one-second hand for the chronograph placed in the centre of the dial and activated as a flyback.

That watch is made in three models, one with a tachymeter in order to measure speed, another one with a telemeter in order to measure the distance between light and sound, and the third one with a pulsometer to measure heartbeat rates.

We may as well say that this brand is clearly on the right track. It is always a pleasure to meet our friends of Singer Reimagined and we wish them all the best.

Enjoy our video and VIVA WATCHMAKING