Understanding the success.

Our video of the day comes back on probably the most successful Kickstarter campaign witnessed over the last few months and we simply wanted to better understand what made Furlan Marri stand out as much.

Ok, we know that we don't often talk about such types of watches, but it is nevertheless extremely interesting to see how this project got going and what made it possible.

These watches hold mecaquartz movements, something actually invented in Switzerland, but today obviously sourced elsewhere, and their look and feel definitely has something reminding us of the 1940-50s chronographs.

After this initial success, the toughest part for any brands is to transform this into a sustainable business, but André Furlan and his partner seem to really know where they are heading and we wish them all the best with this.