Microfiber as an Important Evolution for Watchmaking.

Today we have something special and of course different to show you, well you know us. So what is the common denominator of everything which stands in front of me and is used by practically every single brand in Switzerland?

Well all these different items are made from microfiber and I always wanted to know more about it and what makes it so special. 

So I had heard many times about this great woman, Babette Keller, and I was finally super happy to meet her and learn more about these microfibers since she’s been providing these solutions to the industry for many years. But more than a simple product description, there is a very interesting entrepreneurial dimension behind her story and we will include this in this video report.

So let’s start and discover her story and how what may seem like an obvious choice today when you’re handling a timepiece with these microfiber fabrics, well how things were previously done and in a certain way the nonsense that came along when you’re talking high end precision watchmaking.