Watchmaking in the News.

And off we go with a new edition of PRIMETIME and despite the awkward situation prevailing here in Switzerland and in particular in Geneva, there were still plenty of new timepieces introduced in the last few days and weeks.

So be prepared for a rather dense edition as we will not only go over these many new pieces, but also come back on some recent business news. The main one and it's very hot, but we finally have a bit of visibility regarding the main watch shows of 2021 and Watches & Wonders has simply been cancelled and we will see the consequences of this. 

At the same time, it's a good opportunity, but very sad to witness that the industry really had a problem finding some unity for the greater good of all players.

I hope you will enjoy this edition and a big VIVA WATCHMAKING to you,

Marc André & Team