An Example How to Start a Watch Brand.

A very happy 2020 to all and here's our first video of the year coming back on a young guy we met during one of last stay in Singapore, Keeran Janin. He recently launched his own watch brand called Avantist and it was a nice opportunity for us to portray what it takes to actually do so; how you fall into it, the different steps, finding the right the partners and so forth.

And the result is a very interesting one with for instance a very original tourbillon timepiece called Majesté. This watch features an original sapphire case, well actually a sapphire ring held by a titanium chassis, which let's you see the tourbillon from a very different angle.

Enjoy & Viva Watchmaking!

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