During our stay in Tokyo we experienced a very interesting event demonstrating "unfortunately" the effectiveness for small brands to get closer to their market instead of spending big budgets in the fairs such as Baselworld and SIHH.

In this case, German independent brand chose Tokyo to introduce their new collection, the Corner Stone, a rectangular shaped case and movement watch, and if we go by the number of people that tuned out for it, well one can easily say that this proved to be a very efficient way of reaching out.

All the very best & Viva Watchmaking