In this trend of watch brands that have decided not attend any longer the big watch shows, these have come up with other means of reaching out with more targeted events around the world. Going closer to your market; consumers, retailers and press is for sure not a bad idea and German brand Moritz Grossmann is doing just that by introducing its novelties in some kind of world tour starting in Dubai.

We were there to cover this and got to see their first GMT watch, as well as a new version of their TEFNUT lady timepiece coming with a nice milanese bracelet, as well as understanding better their strategy and will of doing things differently.

This tour will then head to Tokyo in early March, followed by Hong Kong in mid May before another stage in London. To know more, here's the link: https://en.grossmann-uhren.com/

Enjoy and Viva Watchmaking!