Of course we had to talk about the most recognised name of watchmaking and year after year Rolex definitely knows how to drive massive interest and buzz around its new timepieces launched at Baselworld. This year was no exception and we could hear people all around the fair talking about the new GMT Master II, its jubilee bracelet, ceramic bezel and so forth. Simply amazing to witness this and I guess it must drive people from other brands pretty crazy, because they are simple totally overshadowed by the mighty crown! Novelties didn't stop there for Rolex, but it was interesting to note that Tudor had a similar launch with a very nice GMT version of its Blackbay. Quite a statement to launch both models during the same show!