Following some recent announcements by a few brands, we question the usefulness of brand ambassadors in watchmaking. Do they really influence the consumers in their purchasing decision? Does it effect your perception of a brand?

Well those are all open questions and we can't thank our YouTube audience enough for all the very precious and pertinent feedback received. These numerous comments reflect some very interesting point of views and dont hesitate to scroll through them by clicking here. 

Some partnerships can naturally be productive, but before all they need to be and feel legitimate. There needs to be some coherence between the brand, its values, and the ambassador, but often we just see this as some kind of PR stint with questionable value.

In my humble opinion, the best ambassador remains the customer and the real star of the show remain the watch and the people that made it!