This is of course an unusual video report for us as for the first time we will talk about a quartz watch! But there's a reason behind this and it goes in the direction of the consumer: better for less...

We met Mr. Walter Von Kennel, President and CEO of Longines, who explained to us the motivations behind the presentation of this new watch, which features quite a range of novelties in terms of accuracy, battery life, anti-shock and anti-magnetic counter-measures.

This video was shot in Neuchâtel: