And off we go for a week a full watchmaking excitement with the 2017 SIHH and the many novelties brought by the brands participating in this high-end events.

This year's edition sees the return of one of the original founder of the SIHH, as Girard-Perregaux is returning from a small break when the brand was attending Baselworld. Additional to this, the SIHH will also host a few new exhibitors, mainly independent brands, but also Ulysse Nardin, part of the same Kering group as GP.

In this troubled economic climate for watchmaking, this first big event of the year will be an interesting testing ground for all these brands and we are looking forward to hear what will happen for them in terms of business.

Stay tuned with us, as we will bring you an extensive coverage of most of the brands participating in this major show.