The much awaited super car Bugatti Chiron made its world debut at the Geneva Motor Show this year and on the very next day the Motor Show closed its door, the Chiron made a surprise stop by Fleurier in the Val de Travers, home of Parmigiani Fleurier. 

The Chiron really represents the pinacle of sport car technology hosted in a an environment of class and fine craftsmanship, a combination that we also appreciate in the world of fine watchmaking, and there are not enough superlatives to describe this incredible machine, but with a few numbers: 16 cylinders engine, 1’500 brake horse power, 0-100 km/h in 2.5’’, 0-200 km/h in 6.5’’, top speed of 420 km/h… Well just leaves us speechless!!!

Parmigiani Fleurier and Bugatti have enjoyed a 10-year partnership through which some spectacular timepieces were introduced and to mark the arrival of this new car, the watch brand is working on a new special watch that will be unveiled at the 2017 SIHH. We’ve seen some sketches and other 3D rendering and are naturally looking forward knowing a bit more about this watch in due time.