Loving watches and collecting them is not unusual when working for the industry. The challenge would be then to find the adequate balance in terms of finances - it is too easy to loose control of once' purse! - as respecting one's envies and remaining faithful to one's tastes - marketing and advertising exist to influence. Being successful with both is pretty rare. But Jean-Claude Biver, Head of the Watch Division at LVMH, belongs to this very exclusive category. Actually, he saw his first watch at the age of 8. Thinking he was a man since then, he never stopped looking at them. Discover this other facet of his personality, and what are his advices when you think about buying a watch.