Hublot has been closely involved in the world of football (soccer) in the past few years. At Baselworld 2014, the brand launches a flyback chronograph displaying a period of 45 minutes to time one-half of a soccer game. Ricardo Guadalupe also announces that he will rent an entire hotel for one month in June and July to welcome customers, journalists and guests during the FIFA World Cup of Soccer 2014 in Brazil. Watch the interview, which took place in the only Swiss chalet inside Baselworld.